The brand’s history

Ducati’s beginning

Ducati was founded in 1926 by the Ducati brothers, Adriano, Bruno, and Marcello Ducati, in Bologna, Italy. Initially, the company was focused on producing electronic components and radio equipment. However, after World War II, Ducati turned its attention to manufacturing motorcycles.

Innovation continuous

Change is the new start

The company began to change ownerships and eventually became a part of the Volkswagen Group, and in 2012, Audi, a subsidiary of Volkswagen, acquired Ducati. This paved the way for more opportunities and collaborations with other artists, such as renowned designers like Pierre Terblanche and Giandrea Fabbro, which have helped Ducati to create visually appealing and aerodynamic motorcycles.

From motorcycles to eyewear

Subsidiary products

The company eventually produced eyeglasses to cater a wider market, offering sporty design in high quality frames. Style and technological innovation are the main elements of the eyewear collection, which perfectly executes the brand’s signature and functionality.

The sunwear collection

Personal style

The sunglasses collection is inspired by Ducati's personal style and preferences. It embodies sportsmanship with designs available in both acetate and metal materials, offered in various colors, showcasing class, and the brand's signature.