Havaianas beginning

Laid-back classic style

Havaianas was created in 1962 by the Brazilian footwear company Alpargatas. The name "Havaianas" is derived from the Portuguese word for "Hawaiians," indicating the laid-back and beach vibe lifestyle associated with the Hawaiian islands. Its sandals' design was also inspired by traditional Japanese sandals called Zori, a pair of sandals made of fabric straps and rice straw soles.

The brand's journey

From simple to colorful

The Havaianas' original target market was people from Brazil with lower incomes. After seeing the brand's potential, Havianas started incorporating creative patterns and various colors in its slippers, making it not only comfortable footwear but also a fashion statement.

From footwear to eyewear

The addition to the collection

The brand's continuous innovation of its products is evident through introducing new designs and collaborating with well-known fashion designers and artists. Later on, Havianas ventured into something different, which is the manufacturing of espadrilles, sneakers, and accessories such as eyeglasses. The line of eyewear is adorned with minimalist and youthful designs that are perfect for any type of outfit.

Sunnies collection

Under the sun

In addition to their renowned flip-flop sandals, Havaianas has expanded their product line to include a captivating collection of stylish sunglasses. Designed in thick frames and classic with a touch of modern style, this sunwear line is surely a must-have on your next beach trip or holiday vacation.


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