The classic history of London Fog
A stylish armor against winter
London Fog is a fashion brand that was founded in the United States in 1923, and later on is acquired by Iconix Brand Group. The brand introduced classic and stylish outerwear, including trench coats, raincoats, and jackets. Its signature item is the classic trench coat, which was inspired by the raincoats worn by British soldiers during World War I.
The branch out
Style and Innovation
London Fog's journey did not stop there; hence it continued to soar high and expanded its product line, which includes a wide range of clothing and accessories for men and women, including dresses, suits, handbags, and shoes. The brand also started incorporating water-resistant and wind-resistant fabrics, as well as styles with removable liners in their clothing line for versatility in different weather conditions.