The brand’s beginning

Classic X Basic

Paradigm started its journey in the business industry through offering trendy sunglasses with a twist of classic style that elevates basics into something more interesting. Every frame is carefully crafted by the company’s trusted and talented Louisville-based design team that caters to every face, skin tone, and personality.

Sustainability

A brand with a mission

Paradigm is not only in the business to promote its stylish products and earn money. Their goal is also to inspire other companies regarding sustainability. The company partners with a local recycling facility to recycle demo lenses, prototypes, polybags, and more. Paradigm’s cases are also made of recycled materials and utilize solar energy throughout its facilities.

Quality over trend

It’s more than just a typical eyeglasses

The company sources its materials from the best suppliers in the industry and manufactures with a focus on achieving superior craftsmanship. In this way, its customers are presented with fashionable and high-quality eyewear.

The sunwear game

Dare to be different

Shades in trendy frames with a touch of classic design, Paradigm sunglasses are indeed an excellent choice for your day-time accessory. Playful without being tacky, this pair of sunnies will surely elevate even the simplest outfit.