Extraordinary Fusion: British Design, Spirit of Japan

Superdry's signature smart, edgy street style embodies contemporary street athleisure fashion, incorporating Japanese-inspired graphics, vintage Americana, and British urban flair.

This extraordinary fusion creates an iconic style that sets Superdry apart from its counterparts and appeals to a diverse global audience, attracting fashion enthusiasts with an eye for unique trends.

Dedication to Style and Sophistication

Superdry's captivating blend showcases signature design elements that embody modern city life's vibrant energy. But it's not just clothing that defines their vision; eyewear plays a vital role in this captivating narrative.

With meticulous attention to detail, Superdry introduces eyeglasses and sunglasses that elevate any outfit, allowing wearers to make a bold fashion statement while embracing urban chic.

Cutting-Edge Design Meets Urban Sensibilities

Superdry's eyewear collection reflects the essence of its brand: a perfect marriage of cutting-edge design, urban sensibilities, and the captivating allure of Japanese inspiration. The eyewear line features a stunning variety of designs, from sleek frames and sophisticated sunglasses that complement formal attire to bold and trendy styles that add flair to casual wear.

2030: Sustainable Fashion, Innovative Solutions

Superdry has taken strides toward implementing eco-conscious practices as part of its visionary goal to become the most sustainable global fashion brand by 2030. Its commitment to sustainable fashion extends to its eyewear collection, where innovative packaging solutions have been introduced to minimize the brand's environmental impact.