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Ted Baker logo

Brand History

VERSATILITY AT ITS FINEST

Ray Kelvin founded the brand in 1988. He started as a men’s shirt specialist and expanded over time, offering clothing and accessories for men and women. Its wide offerings and unique style give life to the fun-loving brand people recognize worldwide. 

man wearing ted baker eyewear

The Ted Brand

NO ORDINARY DESIGNER LABEL

The brand’s pride suggests that its offerings are a little quirkier, bolder, and more exuberant than others. It gives Ted Baker the distinction that draws in different types of people. Ted brings together quality, ingenuity, and mischief in every piece, giving it a quirky yet commercial, high-quality design. 

two models wearing ted baker eyewear in red background

Eyewear Collection

PERSONALITY IN A FRAME

What sets the brand apart is its attention to detail and sense of humor. Like the creator, every piece is refined and trendy, offering quirky, distinctive styling with handcrafted quality. Plus, with bold colors and patterns, patrons wouldn’t miss the inventiveness and originality of Ted Baker.

woman wearing ted baker eyewear in red background

Ted Baker Just Kidding

EYEWEAR FOR THE LITTLE ONES

Ted Baker also has handbags and accessories that go beyond expectations. What’s special about the accessories is that they look beautiful inside, too. On each piece are intricate and fun little touches that excite the wearer. Patrons often find jewel-toned linings, crystallized detailing, and embossed quotes in every collection — Ted Baker’s signature to excite and inspire others. 

More in Store

OTHER SPECIAL OFFERINGS

Ted Baker also has handbags and accessories that go beyond expectations. What’s special about the accessories is that they look beautiful inside, too. On each piece are intricate and fun little touches that excite the wearer. Patrons often find jewel-toned linings, crystallized detailing, and embossed quotes in every collection — Ted Baker’s signature to excite and inspire others. 

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Shop By Gender
Shop By Shape
Shop By Frame Material
Virtual Try-On
Try on over 700+ frames virtually